Marketing Communications Professional
Cleveland, Ohio
tel:330.727.5707
linkedin.com/in/clareKjones
ClareKetteringJones@gmail.com
View Clare’s Portfolio and Resume
Communications. Simplified.
Senior Content Strategist specializing in highly regulated industries, including financial services and healthcare. Proven expertise in website architecture, SEO, content management systems, and cross-functional governance to deliver clear, audience-centered digital experiences.
Skills
Content Strategy
- Content Strategy and Audits
- Website Architecture & Information Design
- Content Governance & Compliance
- SEO & Audience-Centered Content
- AI-Assisted Content Workflows
Editorial & Production
- Copywriting & Long-Form Editorial
- Executive Communications & Thought Leadership
- Video Scripting & Production Direction
- Video Scripting & Production Direction
- Newsletter & Campaign Management
Corporate Communications
- Change Management & Internal Comms
- High-Stakes & Crisis Messaging
- Regulated Industry Comms (Finance & Healthcare)
- Cross-Functional Stakeholder Collaboration
- Sales Support & RFP Writing
Featured Projects
Video demo and interactive questionnaire
Working with the business and commercial marketing manager, developed digital and diagnostic tools that generated 2000+ prospects and a consistent 50% response rate – resulting in differentiated and high-value first meetings.
Healthcare E-Newsletter
Developed 4 white papers with internal and external experts, created executive letter, selected images, provided LinkedIn copy.
Performance surpassed all other corporate & institutional banking newsletters. (Link)
Levy Campaign
The most recent levy for the Mahoning County Board of Developmental Disabilities passed with 74% of the vote. Provided overall strategy, creative, photo direction, tv, radio, outdoor, social and media buying services .
Case history/testimonial
One of an ongoing series – three per quarter – of articles spotlighting real estate success stories. Write the articles based on interviews and background material and create recommended testimonials. (Link)
LinkedIn post.
“The importance of relationship banking” article was not only the top performer in the summer Healthcare Matters newsletter, but also the top performer on our C&IB LinkedIn showcase page . Worked with the Head of PNC Healthcare to develop an in-depth bylined article on the impact of the pandemic on banking relationships. (Link)
Website
Designed to address clients’ unique challenges during the pandemic, this website was created in record time and is continuously updated. Provided copy, visual suggestions working with a large team of managers and specialists.
Tailoring Content to the Audience
People tell me that one of my strengths is making complex topics readable for the specific audience without sacrificing accuracy.
Clare Kettering Jones 